Strategic Management Degree Case Study Example | Topics and Well Written Essays - 1000 words

strategical Management Degree - Case Study ExampleThe Company has started manufacturing some of the products such as dairy farm and baking items. The products available at Wal-Mart are a symbol of quality and variety.Price There is a very sensitive relationship between price and the placement of a product. Cheap is easy to sell, or so says history, but expensive can be easy to sell too (Barac, 2005). Lower prices and bank discount offerings are the cutting edge benefits of the company. The giant retailers low prices often come with a high cost. Wal-Marts stern pressure can crush the companies it does business with and force them to send jobs overseas. (Fishman, 2003)Placement The presence of the Wal-Mart stores at all historic place in the country is the evidence of the effective placement of the stores. Wal-Mart is getting by having a dense network of stores is to facilitate the logistics of deliveries.People Wal-Mart is famous for its effective recruiting and training of the staff. Although the company remains in news for its controversial policies sex discrimination and labour law violations but the customers are catered with efficient function and best knowledge provision by the staff. The depth of Wal-Marts management team allows the managers to tap into tremendous upcountry talent.Physical evidence Physical evidence is an essential ingredient of the service mix, consumers will make perceptions found on their sight of the service provision which will have an impact on the organisations perceptual propose of the service. The environment at the Wal-Mart stores are clean and user friendly which adds to the uniqueness and competitive advantage of Wal-Mart. develop count 418ReferencesBarac, R., The Marketing Mix The 4Ps, The Basics, 16 December 2005, retrieved as on June 13, 2006 fromhttp//www.marketingroots.net/p=4Fishman, C., (2003). Wal-Mart you dont know, have intercourse 77, December 2003, Page 68Q2 Compare and contrast promotional mixes or comm unications strategies of two companies. How can a change of positioning affect the effectiveness of the companies strategies.Promotion is aimed at informing customers about the presence of the goods or services in the market and persuading them to buy these products and services. For a promotional campaign to be effective it is important for the company to use most effective combination of the communication channel to reach the consumers. The best fit of these channel is Advertising, Personal selling, Publicity and sales promotion. Another trend, which is gaining importance, is the societal marketing concept. In this age of environmental deterioration, declining resources, increasing population and increasing economic and social issues, the awareness in the people is also increasing. nearly of the companies are now aiming towards satisfying the customers and improving the societys well being. The two